Denver Real Estate Network

Your website is an asset or a liability?

Remember back in the good old days when having a website has been something that all businesses need and want? Websites were the wave of the future, and the dream of the transition to conducting business online has stuffed skull with the vision of a revolution-way trade is conducted. With a website, a company could reach customers and interact with customers potential in the world. A website has been an indication of a firm's technological prowess, symbolic of the desire to innovate and evolve with the evolution of the industry.

Today, this perception has changed dramatically. We all know that we need a website, but many of us think that simply having one is enough. In fact, there is research that indicates that many companies with a presence in route has not affected their websites for years. They have not spent any time improving functionality and appearance, and are not to consider the foundation Web usability and the potential inherent in the search engine optimization. Of course, we all recognize today that having a website is a vital business asset, if done correctly. It is easy to see that if your view is obsolete eyesore, it becomes a liability that does more damage than good. Instead, a well designed can make all the difference. It is the first place to go looking for them products and services, which acts as a lead generator, a CRM tool, and even shopping.

We've all heard the saying about first impressions, and it is no secret that are the most important factor in the way of remembering their first meeting with you or your website. On the one hand, a well designed, easy to use site will showcase your company and your brand, impressing clients. In addition, an outdated and poorly website or you can do more harm that can help in this case, you eliminate potential customers as one possible supplier after the interaction with your brand and website standards minutes.

Let me use an analogy to real estate extend this thought. You impress customers when they come to your house if its own gardens and well maintained, paint, and particularly welcoming. But if you come to a house that is in bad shape and falling apart with chipped paint and an overgrown garden, you will think that much less than those who live. Are they lazy slobs? This time. Or maybe they simply do not have time take care of the property. Anyway, his first impression was less positive. All is not seeking to "judge a book by its cover" but in an online environment, website of the company is its cover, the face representing the digital world, so in this case, can not judge the book by its cover. After all, that's all you need to go outside.

So, this should leave you wondering: my site is an asset or a liability? By answering the following questions, you can know if it's time for an overhaul or just a few simple changes. Or maybe your site does not need to work at all. Ready to explore?

Home

Users can see immediately say what you are and what you offer?

Your site is organized in a clear manner that promotes navigation?

Is this your page Start a destination information, or simply a landing page clutter?

Does your home make a good first impression that attracts users to click on their links?

Performance Issues

Make your photos, videos and pages load quickly?
Your use of the site clean, UN Code-inflated?
Your website a search function? If so, it is fast and useful?
In the quality control testing to ensure that your site looks the same in different browsers?

The Content is King

The content of his writings in a clear and convincing? Did you talk about your target market?
Have you included relevant and useful resources such as case studies, technical papers, articles or links?
Does your content effectively describe their products, services and benefits?
Is it keyword focused content to meet users and search engines the same?

Links and Navigation

First: all your links work?
Are you a clear link?
Your use descriptive links and encouraging anchor text?
Is your navigation menu or a coherent framework in place?
Is your menu Navigation provides access to your entire site?

critical pages

Is there a page TP level describing their products and services?
Do you have an "About Us" page to describe your business?
Contact is "we" clear, informative and complete?
Do you have a page where users can ask questions and answer your account?
It is the "Contact Us" page clear, informative and complete?
Do you have a Testimonials section?
Do you have a blog that you update frequently?
Do you have social bookmarking buttons to take advantage of Web 2.0 technologies?

Usability

Your site is organized so that information is easy to find?
Do you have a site map that wireframes this organizational structure and links to all pages?
Is your site "friendly?
Is this the type of scanning, easy to read, and wrote for the Web?
Do you use bullets, newspapers, and other stylistic elements to organize and present the content?
Do you have any calls to action that prompt users to take desired actions?
If East Using Cascading Style Sheets (CSS) to control the site design?

Search Engine Optimization (SEO)

Is this your site search engine?
Have you optimized your site for specific reasons and words of relevant keywords?
Have you purchased a network of high quality, relevant links?
Have you used online public relations or social media marketing for its SEO benefits?
Is your navigation menu provides access the whole site?

critical pages

Is there a page high level that describes your products and services?
Do you have an "About Us" page to describe your business?
Is "Contact Us" page clear, informative and complete?
Do you have a page where users can ask questions or reply to your account?
Is "Contact Us" page clear, informative and complete?
Do you have a Testimonials section?
Do you have a blog that is updated frequently?
Do you have buttons Social bookmarking to take advantage of Web 2.0 technologies?

Now that you have answered all these questions, you must decide what to do next. Start with a competitve analysis to see what your competitors are doing and what to do to catch up. Then, users of survey to see what they think and act on the feedback, do not wait, assess and reciprocity.

So, make as many changes as possible to improve your website return on business assets rather than liabilities and see how your presence on the Web and create sales leads and their impact on your results.

About the Author

Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Search Engine Marketing, web design, and web development firm. He can be reached at his Fusionbox email or at (303)952-7490. Click here to check out his SEO blog.

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